HBCU alums and festival goers will be excited to hear of The Big Homecoming, “the first music and ‘365 Impact’ festival that will benefit HBCUs in a momentous way.”
The Big Homecoming Is Coming To ATL Juneteenth Weekend
— Soulwell Publishing Group (@SoulwellPublish) May 3, 2022
We know you’ve probably been to festivals before and you might have also experienced some HBCU homecomings but we’re super excited about this one.
Source: Courtesy / The Big Homecoming
A new Music + Culture Festival c… pic.twitter.com/yEL5FEEmQB
The Big Homecoming will take place in Atlanta on Jun. 17 and 18, just ahead on Juneteenth. The first day is marketed at “Impact Day” and will involve Clark Atlanta University, while the second day is “Festival Celebration Day.”
Currently, the musical lineup is still a mystery, though the performers will be announced in the near future.
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The Big Homecoming is described as an event that “brings the energy of all the HBCUs Homecomings into One Festival, happening in Atlanta, GA, annually.”
However, organizers note that it’s “more than a 2-day festival,” as it also involves a “365 Impact Tour” that will help provide new opportunities for HBCU students.
“We create 365 impact for HBCUs by visiting them throughout the school year implementing events and activations focused on Entrepreneurship, Financial Wellness, Health & Wellness, Recruitment, Leadership Development and Tech to name a few,” the website reads.
The 365 Impact Tour will start in August, and big-name companies like Allstate, Walmart, Spotify, and Wells Fargo are involved.
“The Big Homecoming and 365 Impact is partnering with companies that have a proven record of adding significant value to the African American community, especially HBCUs,” Amir Windom, co-founder of The Big Homecoming, said.
“I wanted to create a way for entertainment, HBCUs and impact to merge in the middle in an ongoing consistent way,” he continued. “I’m certain that this festival will be one of the greatest celebrations of our culture.”
Fellow co-founder Maurice Slade also spoke on The Big Homecoming.
“Homecoming season at HBCUs is a time to celebrate the history and legacy of each college and university, and the creation of this multifaceted festival will become the platform to experience this all-in-one setting,” Slade noted. “The Big Homecoming will not only entertain but more importantly add both visibility and value to HBCUs, shine light on their current students, alum and supporters and also embody the true spirit of HBCUs.”
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Ticket prices range from $50 to $210, and more details about the events will be available through the festival’s website.
