Ahead of National Signing Day, The Gifted Collective has relaunched Fair Play: The Athlete’s Guide to NIL and Media Readiness, a course aimed at helping high school and college athletes navigate personal branding, media responsibilities and Name, Image and Likeness (NIL) opportunities.
The Houston-based communications consultancy announced the update following founder Andrea Brown’s completion of the adidas Community LAB accelerator, a program that supports Black and Latino entrepreneurs focused on equity in sports.
“Fair Play was built to close a critical gap,” Brown said. “We’ve seen NIL create a $1.67 billion opportunity, but too many athletes, particularly from under-resourced communities, don’t have the guidance or tools to take advantage of it. Fair Play helps them step into that space with confidence and clarity.”
Course Overview
The updated course includes modules that cover:
- Personal brand development
- Social media and digital presence
- NIL fundamentals
- Interview and media preparation
- Basic mental health and financial literacy considerations
The program is designed for both individual students and institutions, including high schools, universities, and athletic programs. Enrollment is available for athletes, parents and schools, with optional consulting and training services for teams.
It hopes to expand access to media and NIL education for student-athletes
According to The Gifted Collective, the relaunch reflects an effort to expand access to media and NIL education for student-athletes from underrepresented backgrounds.
“Talent opens doors,” Brown said. “Preparation keeps them open. Fair Play ensures that athletes not only shine in their sport but know how to leverage that spotlight into sustainable success.”
The Gifted Collective is currently collaborating with athletic departments and universities to bring the course to more campuses.
More information is available at www.callusgifted.com/fairplay.