Love Island USA viewers got to meet Season 6 winner Kordell Beckham’s cat, Milo, during the spinoff series, Love Island: Beyond the Villa.
Now, the two are teaming up for a new campaign that Beckham has with PETA, Blavity can exclusively report.
In the campaign, Beckham is urging folks to “adopt, not shop” when it comes to “giving their animal companions the best possible care.”
Beckham says, in a video spot for the campaign, that as “he knows a thing or two about finding love,” the key to a good any relationship “is listening so you can give them what they need.”
The star of Keke Palmer’s KeyTV’s upcoming series Southern Fried Rice also said, “Now why on Earth would you do that when there are so many amazing animals at the shelter you can adopt?”
He added, “If you’re looking for a real connection, you can’t buy love. But you can adopt a cat.”
Other celebrities who have recently teamed up with PETA include his Love Island USA Season 6 co-star Leah Kateb, as well as Chrishell Stause, Kathy Griffin, John Stamos, Ryan Eggold, Theo Rossi, and Cristin Milioti.
Watch Kordell and Milo’s ad below: