Imitation is no longer the greatest form of flattery, especially without proper acknowledgment. For Black designers, a lack of credit has unfortunately become a reality.

Luxury designer Travis Di’meer recently called out Kylie Jenner for being a copycat.

Di’meer gained notoriety for his brand IEMBE after using his beautiful mother as his cover girl.

His most recent campaign video premiered on Aug. 19. In the video, Di’meer’s mother is standing in front of a simple white background and wearing black feather-trimmed boots, a black cropped hoodie and short jean shorts with the IMEBE logo. And abs!

The horns from Beyonce’s Homecoming play in the background.

Tweet Courtesy of @TravisDimeer

Di’meer captioned the tweet, “She’s in a league of her own.”

Followers went crazy for his mother’s dance moves, and also because Di’meer alluded to the release of new items. Fast forward almost a month later, and the culture vultures have begun to swarm.

On Sep. 13, Jenner posted a video on her Kylie Cosmetics Twitter account that looked very familiar. In the video, Jenner is announcing the Kris Collection installment of the million-dollar brand.

The video takes a similar form, with Kylie speaking to her mother, Kris, in silhouette-style shots. Once the frame shifts, the focus is left on Kris in front of an opaque white background — similar to the scene used in Di’meer’s video campaign.

The head of the Kardashian clan also wears an all-black ensemble: a black gown with a dramatic feather-trimmed hat, similar to one sported by Di’meer’s mother in a previous campaign.

Kris Jenner seemingly hits some solo moves by herself before dancing with her daughter to the sound of “Goosebumps” by Travis Scott, Kylie’s boyfriend and the father of her two children.

“RING RING,” Kylie Cosmetics tweeted. “The Kris Collection launches tomorrow at 9 am pst on KylieCosmetics.com.”

Di’meer took to Twitter when he noticed some significant similarities between the two campaign videos.

“Welp what do we have here,” tweeted Di’meer.

When Black Twitter caught wind of the alleged thievery, they immediately defended Di’meer and his creative efforts.

Twitter user @yoshikowakum was one of the first to notice the similarities.

“I could be wrong but the marketing for Kylie Kris Jenner collection sure looks similar to @travisdimeer hmmmmmmm,” they tweeted.

Twitter users @1NoelNiks and @97golds agreed that Di’meer needed to go get his coins.

“You need your credit or a check for creative direction,” stated @1NoelNiks. 

And @97golds used a Beyonce meme to drive home his point: “Yea lets get on they ass and get this coin. Imma start wit a heavily worded email.”

Although the situation is nothing to take lightly, Di’meer and his mother seem to see be living their best lives.

Di’meer recently tweeted that he got to share the experience of his first New York Fashion Week with his mom.

What do you think about Kylie Jenner allegedly stealing inspiration from Di’meer?

FashionFashion-DesignerKylie Jennerstealing designsTravis Dimeer