Beauty and fashion bloggers are garnering thousands of followers by providing the low-down on everything from product reviews and beauty tips to skincare secrets. And women of color are owning their swag and investing in their attractiveness at record rates. According to Market research firm Mintel, sales within the black haircare market alone grossed an estimated $2.7 billion in 2015.

The cosmetic and fashion industries have taken notice and are scrambling to introduce products and advertising to capitalize on the expendable black beauty dollar. We have more options now than ever before on how to cosmetically highlight our beauty, and I’m here for all of it!

Looking our best not only makes us feel good, but it helps us to present our most confident selves to the world. In order to get maximum return on our beauty investment, we must tap into those intangible enhancements that shine from the inside out. In addition to our shea butter, coconut oil and good ol’ Vaseline, here are 7 totally free, absolutely essential, non-cosmetic beauty tips to take your #BlackGirlMagic to the next level:

1. Confidence

Hair done, nails done, everything did! Don’t even think of leaving the house without splashing on that confidence as the final touch to polish off your look.

2. Smile

For an instant face lift, show those pearly whites. There’s nothing more beautiful than your radiant heartfelt smile.

3. Attitude

Sometimes dramatics are a requirement to pull off that edgy new look. Don’t be afraid to get in character and embrace your inner Sasha Fierce.

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4. Posture

Body language is everything. Square your shoulders, get your stride and own it!

5. Energy

Positive energy is the best bronzer, it radiates from the inside out.

6. Passion

Whatever you do, do it with passion. There’s nothing more attractive than owning your swag.

7. Joy

No way you worked this hard to sit in the corner and chill all night. Cut loose and have fun. Carefree is the new sexy!

On Saturday, May 21st, we’re hosting our inaugural conference about how creativity and technology are changing our daily lives, from our hobbies to our work. Will you be joining us? Tickets here.

non-cosmetic enhancers

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