Winfrey and Johnson announced their efforts to aid Maui residents through social media posts on August 31. In an Instagram post that has gained over 900,000 likes, the two stars announced the creation of the Peoples Fund of Maui. In the post’s video, Winfrey declares they created the fund to “put money directly into the hands of people who need it right now.” Maui residents from the Lahaina and Kula areas who have been displaced or negatively affected by the fires can apply for grants of up to $1,200 distributed through the fund. The two stars, who have been friends for years, have personal connections to Maui. Winfrey owns hundreds of acres of land on the island, while Johnson, who has Polynesian heritage, spent time in Hawaii as a child.

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