YouTube beauty vloggers Alyssa Forever and Alissa Ashley started a unique challenge to support #BlackLivesMatter and Black Businesses at the same time. Their challenge, the BOMB (black-owned makeup brands) challenge, urges people to purchase beauty products from black-owned beauty brands. Another beauty guru, Jackie Aina, took the challenge one step further.

Aina thought it would be a good idea to directly ask non-black YouTubers to do the same. In her video titled “Calling ALL Non-Black YouTubers! New Makeup Challenge!,” Aina challenged her peers to only use black-owned makeup brands in their videos.

In the video, Aina also addresses a concern about the beauty industry — vloggers shy away from using black-owned makeup brands for no particular reason at all.

“It just doesn’t make sense that people shy away from beauty brands because they’re black-owned,” Aina said in the video. “Because apparently people only think that black people can use black beauty brands. That’s not the case.”

The challenge is simple. Although it takes a little more digging to find black-owned makeup brands than many major retailers, they’re out there. And they’re making great products.

In the video description, Aina provided a list of BOMBs to start off with. Here are a few:

Heat Free Hair Extensions
The Virgin Hair Fantasy
Shea Moisture
Coloured Raine
R&R Luxury
Sacha Cosmetics
Amby Rose
AJ Crimson
Lena Lashes
Danessa Myricks
Black Opal
Beauty Bakerie

And if makeup and beauty products aren’t your thing, consider supporting other black-owned businesses!

The challenge is simple. Although it takes a little more digging to find black-owned makeup brands than many major retailers, they’re out there. And they’re making great products.

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