Did you know black women die from breast cancer at an alarmingly higher rate than women of other races? Black women are also more likely to be diagnosed at younger ages, at later stages and with more aggressive forms of the deadly disease, according to studies obtained by leading Breast Cancer organization Susan G. Komen.

In partnership with AdCouncil, Susan G. Komen launched the "Know Your Girls" on Tuesday, May 22, in an effort to create dialogue among black women to address these disparities. The clever campaign compares your "girls" to your girlfriends, in an effort to encourage intimate dialogue among black women sister-friend circles nationwide.

We are proud to announce Komen and @AdCouncil’s new campaign, Know Your Girls! Follow along at @_KnowYourGirls & head to https://t.co/wuhFO8S1Pl to learn more about breast health & #breastcancer risk. #KnowYourGirls https://t.co/f4LsKBF94K— Susan G. Komen (@SusanGKomen) May 22, 2018

The campaign is geared toward black women ages 30-55 and aims to propel Susan G. Komen's efforts to achieve their ambitious yet attainable goal of reducing the current 40,000 annual breast cancer deaths by 50% in the United States by 2026.

In its attempt to fight against the disparities facing black women, the campaign will specifically target the following cities: Memphis, Tennessee; St. Louis, Missouri; Long Beach/Los Angeles Metro Area; Dallas/Fort Worth/Arlington Metro Area; Virginia Beach, Virginia; Atlanta, Georgia; Chicago, Illinois; Houston, Texas; Washington, D.C.; and Philadelphia, Pennsylvania.

Actress and breast cancer survivor, Vanessa Bell Calloway said she is excited about the campaign as it is predicted to literally save lives. "I'm so happy to be a part of this important campaign because as a breast cancer survivor I understand firsthand how important it is to know your girls literally and figuratively. Being in tuned with your girls can save your life," Bell Calloway said.

Your "girls" really mirror your actual girlfriends. Hold them close, check on them, care for them, and never want let them down.

Watch the campaign video, created by award winning creative agency Translation, below.

We'll do anything to protect our girls, but what about our other "girls?" Discover all the ways you can look out for your breast health. https://t.co/snqv8NbpNE #KnowYourGirls pic.twitter.com/iZBBy3nDOX— Know Your Girls (@_KnowYourGirls) May 22, 2018

Learn more about the campaign at KnowYourGirls.org.

know your girls

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