“I’m honored to use my platform to empower young people because not voting is definitely a red flag in a relationship. Period. ” said rap star Saucy Santana in the press statement. “Now, more than ever, we have to use our voices to stand up for what we believe in. Voting is sexy. Being informed is sexy.”

“We couldn’t be more excited to announce this collaboration with two of the most trailblazing figures in hip-hop and culture,” Jonathan Kirkland, head of brand and marketing at BLK, said in a statement. “Our users are inspired by Trina’s confidence and powerful female-first lyrics, while Saucy Santana’s fervent and self-assured lyrics have broken barriers of inclusivity in the hip-hop community. With these two cultural icons, we hope to empower a new generation of young voters to get involved in this and future elections.”

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