As the #BankBlack movement continues to gain steam, there is also a push to support black businesses. We’ve all experienced poor customer service, but the sting seems a bit harsher when we’re trying to support our own. I think both sides can do better in our economic engagement with each other. Here are some things to keep in mind both as black businesses and as customers of black businesses.

A smile goes a long way

I can’t tell you how much the girl with the attitude behind the counter of the black-owned beauty supply or fish fry spot bothers me. You should be the first one smiling at and greeting me as I enter to give you my money, help you pay bills, and recycle these black dollars for the cause. In the event that you’re not, if I smile at you, please smile back! Let’s inject some joy into this black buying experience, people! I promise it’ll be better for everyone involved.

Communication is key

Many times when I order from a black business online, the shipping is either lightning fast or mind-bogglingly slow. In the latter case, I often don’t hear from the business unless I reach out. Businesses have to keep in communication with customers if an issue with an order, product or service comes up. Conversely, customers should note that if a businesses is moving slow with an order, chances are it’s because they’re very popular. Your continued business will help them to maintain a steady enough stream of revenue to hire employees and eliminate the speed issues. Let’s talk to each other!

Cut corners equals cut business

The reason people love shop at conglomerates like Target or eat at chains like Red Lobster is because they can expect the same quality of product every single time. If you’re a restaurant, know when to throw out the grease. If you’re a clothing line, have a clear size chart for your work. As a customer of service industry black-owned businesses, let’s not skimp on the tip just because it’s our people. Leave the standard 15-20 percent that you would at any other restaurant. It’s even more important in this case. Let’s establish better trust between each other in commerce.

Ultimately, we often feel that the onus is only on the business owner to provide the best experience possible, but every customer service experience is an exchange of energy. As we work to raise awareness of and support black businesses, let’s all contribute to the success of this effort. As my favorite African proverb says: “If you want to go fast, go alone. If you want to go far, go together.”

What are some of your favorite black-owned businesses? Let us know in the comments below!

A smile goes a long way

Communication is key

Cut corners equals cut business

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