Snapchat's slippery slope of bad decisions gained them a clapback from Rihanna and a loss in stock value.
We reported about Snapchat's tone deaf and distasteful ad poking fun at Rihanna's 2009 domestic abuse altercation with Chris Brown on Wednesday. Yesterday, we reported that Rihanna made time to read Snapchat for their dumb decision to run the ad. Today, we're reporting that after Rihanna told Snapchat about themselves, the company's stock has dropped for the second day in a row.
That's right, according to CNBC, after Rihanna's instructions to "throw the whole app-oligy" away, the app's stock dropped 5 percent on Thursday and another 2 percent at the time of publication on Friday — a $600 million hit for the company's market capitalization.
After Rihanna's PSA, people agreed it was time to get rid of Snapchat altogether.
Rihanna said delete Snapchat so guess what I’m doing!!! #Navy
— Joe Budden (@JoeBudden) March 15, 2018
How Rihanna told us to walk away from Snapchat and how we're gonna respond. pic.twitter.com/9fHxIxxpKG
— Matthew T'Cherry (@MatthewACherry) March 15, 2018
me deleting snapchat because Rihanna said so pic.twitter.com/NgKv5ZQeSH
— ????????♀️ (@peachyblakgorl) March 15, 2018
good evening ladies have we deactivated our Snapchat accounts and deleted the app from our phones like Rihanna subliminally instructed us to ???? pic.twitter.com/QpEzU9wIiY
— THE HOOD ORACLE (@MADBLACKTHOT) March 16, 2018
While the "Would You Rather," mobile video game advertised was not produced by Snap, the ad underwent and passed a review process before being published. Because of Snap's revised business model and app redesign, which puts renewed emphasis on advertising, it's much easier for content to slip past quality control and content filtering — a problem Snapchat brought on themselves. But hey, when you do clownery, the clown comes back to bite.
The only "would you rather" for Snapchat now is would you rather be finished or done? Because Rihanna has spoken.
