When you scroll through Joie Chavis’ Instagram feed, you’ll find much more than flawless selfies and polished workout clips. What you’re really seeing is the curated lifestyle of a woman who has steadily turned personal branding into business currency. From her days as a dancer to her evolution into an entrepreneur and mother of three, Chavis has built a following that translates into influence, visibility, and most importantly, income.

Joie Chavis’ life is regularly dissected in gossip columns, particularly because of her high-profile relationships with celebrity men. Yet, beneath the chatter, Chavis has learned how to leverage every spotlight moment and spin it into something that keeps her financially relevant.

How Did Joie Chavis Become Famous?

Joie Nina Chavis was born on Sept. 27, 1988, in Torrance, California. Growing up in Southern California gave her proximity to entertainment culture, but her earliest pursuits in the industry came through dance. She worked as a backup dancer for artists, quietly making her way into an industry where visibility can change everything. Those performances introduced her to the world of celebrity and entertainment networking.

Her true breakout came not on stage, but in the public eye. Chavis’ relationship with rapper Bow Wow, which began in 2010, shifted her from dancer to household name in entertainment media. By 2011, the couple had welcomed their daughter, Shai Moss, and Chavis’ visibility skyrocketed. Suddenly, she became a woman the public was watching.

Rather than shy away from the spotlight, Chavis leaned into it. Over time, she began carving out her own niche. Modeling shoots, fitness content, and social media branding made her more than just “Bow Wow’s ex.” She became an influencer, mother, and eventually, a businesswoman. With each pivot, her income and influence grew. While her early gigs as a dancer likely paid modestly compared to her lifestyle today, the exposure set the stage for the multimillion-dollar opportunities she commands now.

How Many Children Does Joie Chavis Have?

Motherhood has always been at the center of Chavis’ narrative. She is the mother of three children, each from high-profile relationships that have made headlines. Her first child, daughter Shai Moss, was born in April 2011 with rapper Bow Wow. Shai, now a preteen, often appears on Chavis’ social media and has even dabbled in creative projects of her own.

In 2018, Chavis welcomed her second child, son Hendrix, with rapper Future. Like Shai, Hendrix quickly became part of Chavis’ online community, with fans watching him grow up alongside her evolving career.

Her third child, daughter Harlo Rose, was born in August 2024. Harlo’s father is NFL cornerback Trevon Diggs, whose relationship with Chavis generated endless speculation before the couple ultimately split just before Harlo’s birth.

Over the years, Chavis has faced criticism for her relationships and for having children with different fathers. She has spoken directly to those critiques, asserting that she has been working since she was fifteen and does not depend on anyone to support her lifestyle. For her, motherhood has been fuel to keep building a life that sustains not just herself but her family.

What Does Joie Chavis Do for Work?

For those who still dismiss Joie as simply a “celebrity ex,” a closer look at her professional portfolio tells a different story. Chavis has carefully built a multifaceted career that taps into her passions and maximizes her social reach.

Her most visible work comes from social media. With millions of followers on Instagram, Chavis is positioned to earn significant income from sponsored posts, brand partnerships, and affiliate marketing. Each carefully curated photo or video is advertising power. In today’s economy, that kind of influence can translate into six-figure deals.

Beyond social media, Chavis has created brands that carry her identity into tangible products. Her fitness and wellness company, Joie in Life, offers workout programs, merchandise, and digital content that reflects her personal commitment to health. The company allows her to expand her presence from influencer to entrepreneur, giving her more control over her narrative and her income.

She has also launched Shop Shai, a retail store named after her daughter, and a swimwear line known as JNL Swim. These businesses represent Chavis’ evolution from personal branding into lifestyle branding, where her image is directly tied to consumer goods. Even when she’s not posting, her products are working for her.

Chavis has also leveraged her image through modeling and event appearances. While these may not be her primary income streams, they reinforce her positioning as a figure who embodies beauty, fitness, and aspirational living. Each venture adds another layer to her overall financial ecosystem.

Business Endeavors

Chavis’ entrepreneurial spirit is at the core of her business profile. By launching Joie in Life and Shop Shai, she positioned herself as a lifestyle brand owner rather than just a social media figure. These ventures give her a sense of ownership and scalability that sponsored posts alone can’t provide.

What makes Chavis particularly intriguing is the way she has navigated public perception. Her relationships with Bow Wow, Future, and Trevon Diggs have made her a tabloid target, with critics often accusing her of using men for financial gain. Yet, Chavis has consistently pushed back, emphasizing that her income is her own and that she’s been financially independent for years. By directly addressing the narrative, she’s managed to control it.

In terms of philanthropy, Chavis has not publicized large-scale charitable efforts, though that doesn’t mean they don’t exist privately. Her brand persona, however, does emphasize empowerment, self-care, and resilience. All of which are values that resonate deeply with her audience. These themes serve as a kind of social impact, shaping how Black women in particular see themselves reflected in her journey.

Other Money Moves

While Chavis does not frequently grant in-depth interviews about finances, her social presence reveals her perspective on money and independence. She has repeatedly dismissed the notion that she builds relationships for financial gain, stating that she has supported herself since her teenage years.

Her approach to money also seems rooted in reinvestment. Every business venture she launches, whether it’s fitness, wellness, or retail, shows her ability to funnel influence into ownership. Instead of chasing quick cash, Chavis builds platforms that can grow beyond her.

This mindset is key to why she continues to attract attention from brands and followers alike.

What Is Joie Chavis’ Net Worth?

Reports on Chavis’ net worth vary, but most credible sources place her net worth between $1.5 million and $2.5 million as of 2025. The consensus, however, seems to settle comfortably in the low-to-mid million-dollar range.

Her wealth is built on multiple streams, such as revenue from her fitness brand Joie in Life, retail sales through Shop Shai and JNL Swim, income from sponsored posts and brand deals, as well as the steady visibility that keeps her in demand for appearances and collaborations. While she may not yet have the financial empire of a Rihanna or a Kim Kardashian, Chavis is carving out her own lane as a woman who turned exposure into enterprise.

Frequently Asked Questions

Are Joie and Trevon still together? No. Joie Chavis confirmed in July 2024 that she and Trevon Diggs had split prior to the birth of their daughter, Harlo.

Who is Joie pregnant by now? Her most recent pregnancy was with Trevon Diggs, with whom she welcomed her daughter, Harlo Rose, in August 2024.