WWE’s flagship weekly show Monday Night Raw has now entered the world of streaming. On Jan. 6, Raw premiered on Netflix, live to a worldwide audience. For such a huge debut, they spared no expense and brought out the big guns. From celebrity sightings to the returns of The Rock and John Cena, this show had something for everyone. It had something for even the ’80s babies that fell in love with the art form by watching the likes of Randy Savage, Andre the Giant and yes, Hulk Hogan. The “Immortal One” returned in front of WWE fans last night at the Inuit Dome, and today’s fans gave him a piece of their collective minds.

Hogan is essentially the reason professional wrestling grew to what it has become. The character and how it was packaged engaged fans so much in the mid-80s so much so that it took the business from a regional commodity to an international powerhouse. Hulkamania was the rising tide that rose all of the ships in the professional wrestling business. So, if you happened to be living under a rock before this week’s Monday Night Raw, then you would’ve been shocked by the reception he received. But I don’t really see that to be the case. If anything, you’re willfully ignorant to think Hogan wouldn’t garner such a reception. Ignorance aside for a moment though, what was the reason for such a cold reception?

There’s an amalgamation of reasons as far as I can see it. For one, we’re living in an information age where people are learning the truths about some of our most famous figures. WWE fans have become privy to some of the ways Hogan conducted himself in business. Not to mention, we all received less than flattering details about the “Hulkster” in the Gawker lawsuit, which Hogan won. It awarded him over $100 million and guaranteed that he wouldn’t ever need to take a bump again. But the suit also revealed the rather alternative lifestyle Hogan was living in which it came off that he betrayed a friend’s trust in the most explicit of ways.

That suit was a far cry from what the character of Hulk Hogan would ask of us to do, essentially to keep our noses clean. But we soon realized the reality of who Terry Bollea (his government name) is. You see, the lawsuit was just the tip of the iceberg. During that same period of time, audio was leaked of Hogan venting about his daughter Brooke dating a Black man. He didn’t approve and he figured if you’re going to date Black, why not date Black and rich? He continued to admit that he is “racist to a point.” Well, it was at that point that the public of a certain age, at large, drew the line. Racism, as much as it exists, isn’t embraced by the larger sects of our citizens. And the only way to assert our lack of support for Hogan is to boo him.

For any readers who may feel that we’re overreacting as fans, we’re not. Hogan has never truly expressed sorrow for his actions. He never mentioned in an apology what exactly it was that he did. As a matter of fact, his remarks after this leak sounded like he was upset that he got caught. It’s sort of akin to what happened with Donald Sterling.

Now it has also been well documented that Hogan is a staunch Trump supporter. Many wanted to make the connection that his appearance in California (a blue state) and his political affiliation was the reason for the booing. But I disagree. Paul Levesque (Triple H), Stephanie McMahon, The Undertaker and many more within WWE love them some Donald Trump. But those folks also are received by audiences positively. That’s because, as far as we know, those people haven’t shown themselves to be racists. To put it plainly, if we can help it, we refuse to give platforms to racist people who have a hubris that adds to their delusion.

Let’s not forget about why Hogan was on Raw primarily anyway. It was to promote a new multi-year partnership with WWE for his “Real American” beer becoming a sponsor of the company. This is the same brand who allegedly fired a Black brand ambassador upon Hogan meeting her and realizing she was Black. That incident happened this past summer. Clearly, there’s just too much smoke for there to not be a fire. And if that be the case, then these instances are just too much to ignore.

It’s no longer the ’80s, ’90s, or ’00s. How you comport yourself in your daily life matters. That message was clear on Monday night. And it’ll continue to ring true, every single time the WWE sees fit to invite Hogan back for events. I know it sucks, because Hogan is a foundational part of the WWE’s legacy. But he didn’t care about his personal legacy nearly enough for that to ever matter. I guess, to steal a phrase from another controversial figure, “Hogan screwed Hogan.” And when that happens, we shed no tears for you.

As the WWE continues to grow, it would behoove them to cut the dead weight that is Hulk Hogan. You don’t have to wipe him clean from history, but he need not be involved in any new endeavors. He will never be embraced again. If you don’t believe me, well, call our bluff.